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Artists and creatives are often approached with the offer of exposure, and women in particular can face backlash if they say no. Until the bank and groceries start taking exposurebucks, exposure doesn’t work as compensation.

Cross-promotion can be fabulous and an important part of marketing, but while a request for exposure is entirely focused on what the other brand gets, a request for collaboration will also include what they’re offering. There’s an understanding that the request might not be a fit, and that’s okay, but also a cross-promo request will almost always meet the following criteria:

    This shawl pattern goes out to all my fellow creatives who’ve faced requests for exposure and/or who’ve had to face backlash when they say no. You’re awesome and your product is worth it, you don’t need to give things away for exposure!

    Gauge 
    The sample is worked to a gauge of 4” = 11 sts and 5 rows in tr. Gauge is not essential as a shawl that is larger or smaller will still fit nicely, and the shawl can also be easily adjusted.

    Size 
    Size can be customized by working extra/fewer repeats. When gauge is met, 100g of DK weight will net a shawl that measures 12” down the back and has a wingspan of 35”. 200g of DK weight yarn will net a shawl that measures 18” down the back and has a wingspan of 53”.

    Skill level 
    The pattern is beginner-friendly. It uses only basic stitches with simple shaping, and has an easy-to-remember repeat.

    Yarn and colors 

    The pattern works well in any weight, from lace weight to bulky. It’s fabulous for showing off a gorgeous colorway and looks great in a variegated, speckled, solid, or gradient.

    Shape and construction 
    The pattern is worked seamlessly in one-piece and features side-to-side construction. It has notes for working it without teeth as well as notes for customizing the number of wedges as well as the size of each wedge.

     

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